PR Awards Asia
2018

Testimonials from our 2017 judges

It was great to see all the PR talents from around the region being recognised for their innovative, creative work. I look forward to being part of it again next year!

Eva Sogbanmu
Director of External Communications, Asia Pacific
Jones Lang LaSalle

It’s absolutely an amazing experience to admire and evaluate all the creative cases coming from different Asia markets. I really see powerful ideas rooted in cultures but its influence reach across markets.

Kevin Chiu

Vice President

DEVRIES GLOBAL

The standard of entries was very high, and provided an excellent representation of the best work currently being done across the industry. With the landscape changing so fast, it was fascinating to see examples of how agencies are creating integrated campaigns based on strong research and insights, with earned engagement at the core 

John Bailey

Partner & Managing Director

Ketchum Singapore

The PR Awards are clearly the region’s most prestigious awards judging from the sheer number of entries and the high standards every year. The atmosphere at the Awards was great – guests clearly enjoyed themselves and it’s evident the awards mean a lot to the nominees and winners. It’s been an honour and pleasure to be part of the PR Awards, and it’s simply fantastic to be able to celebrate the PR industry’s trusted authority of quality, hard work, best works and achievements in the region.

Frazer Neo Macken

Vice President, Communications, Asia Pacific

Electrolux Asia Pacific

It’s been a pleasure to once again serve as a judge for the PR Awards Asia.  As judges, we enjoy the privilege of reviewing the most sophisticated campaigns at work in the Asian communications industry.  It’s gratifying to witness that ‘what we do’ continues to evolve beyond our traditional roots into fully integrated, multi-channel strategies – the best of which are rooted in insights and creativity.  I look forward to being on the front lines as this evolution continues, particularly as we become more adept at embracing technological advances and using that technology to build and protect brands, influence public opinion – and ultimately drive business results.  PR Awards Asia reminds us why there’s never been a more exciting time to be in our business.

John Morgan
President and CEO, Asia(President and CEO, Japan, Representative Director
Hill + Knowlton Strategies

The use of social insights in creative, and technology in execution, really piqued my interest this year and there were a few clear winners that were head and shoulders above the rest. Some required significant budgets but some were clever partnerships and stories that were so on the mark in terms of audience relevancy that their success shone through in their business results. Having said that, many of the entries I looked at were average at best, missing either insights or results and often being a fairly standard idea. Personally I think this indicates the need for the industry to be resolute in what we deem excellence in communications.

Jane Morgan

Managing Director

Golin, Hong Kong